The Challenge: Produce Original Content during the main event.
Getting Inside
America’s Cup Series
Marshal Boat
Getting Inside
America’s Cup Series
Race Boundary Improvement
Race Day
Reel
Race Highlights
Photos
during racing
Photoshoot during racing
We were assigned the on-site media production for MarkSetBot’s collaboration with the America’s Cup during the final series. The brief presented three key challenges: our on-site presence was limited to Marshall boats and the race village, only two races were completed during our time there, and we were tasked with creating original, entertaining content that showcased the connection between MarkSetBot and the America’s Cup with a social-first approach.
The Results:
Achieved 5x the social media views across all platforms.
Produced 5 unique short-form social videos, including highlight reels, interviews, and meme content.
Captured high-quality photos featuring the America’s Cup boats crossing the marks and Marshall boats in action.
The Sailing Media 